When writing a business plan, you need to include essential information that pertains to the company that you would like to establish. For example, you need to describe in detail the kind of product or service that you will be offering to your customers. You also need to include information on the type of customers or target market you would like to attract as well as your advertising and marketing strategies. Furthermore, you need to include the information on what kind of employees and managers you would be hiring for your business, and detail the qualifications and experience you would like these personnel to have. You can even describe the training program that you intend your employees to undergo upon hiring them. Lastly, you have to include financial information in your business plan, such as the cost of manufacturing your product and the operating expenses of your company. With all these essential information written down in your plan, you would be able to have a guide in making business decisions.